6月4日 国际品牌管理项目讲座Luxury in China

讲座题目：Luxury in China
讲座嘉宾：Michel PHAN
讲座时间：2015-06-04 19:00-21:00
讲座地址：MBA教育中心一楼多功能厅

讲座介绍：
After almost a decade of continuous growth, the luxury industry in China is facing new challenges and opportunities this year and beyond. Sales are no longer what they used to be, increasingly Chinese consumers travel abroad to buy luxury goods, changing consumers' preferences for luxury brands, poor sales services and in-store experiences, etc.. are only a few challenges facing luxury brands in China. The key issue is how can they live up to this new normal and take full advantage of these changing market conditions to reinvent themselves? Come and find out more at the unique conference given by Michel PHAN.

嘉宾介绍：

Dr. Michel PHAN

Associate Professor of Luxury Marketing

Director of MSc in Luxury Management and Marketing Program

EMLYON Business School

Michel PHAN is an expert in luxury marketing with extensive international academic and professional experiences in the luxury industry, across all sectors (leather goods, perfumes and cosmetics, fashion and accessories, selective distribution and retailing, and wines and spirits).

Please register here by scannig the QR Code.